COMPANY PROFILE

Amy A. Tocchini
Secretary/Treasurer

Operations
Neil Pearlmutter
VP of Operations & New Development
707-523-1586 x25
npearlmutter@theatreservices.com

Administration
Joe Luis
Administration Coordinator
707-523-1586 x18
jluis@theatreservices.com

Cara Tocchini
Human Resources
707-523-1586 x32
ctocchini@theatreservices.com

Leo Tocchini
Group Sales and Facilities Coordinator
707-523-1586 x14
ltocchini@theatreservices.com

Nicole McMurry
Payroll
707-523-1586 x26
nmcmurray@theatreservices.com

Michelle Ivashkevich
Accounts Receivable/Accounts Payable
707-523-1586 x16
mivashkevich@theatreservices.com

Film Buying
Michael Timko
Film Buyer
707-523-1586 x20
miketimko@hotmail.com

Caleb Dix
Assistant Film Buyer
707-523-1586 x19
cdix@theatreservices.com

Marketing
Corey Tocchini
707-975-0585
corey@beforethemovie.com

Gwen Adkins
707-484-7328
gadkins@theatreservices.com

COMPANY HISTORY

How We Started
The Tocchini family’s long involvement in the Western states’ film entertainment stretches back to 1926. At that time, Dan Tocchini Sr. constructed one of the first movie theatres in Santa Rosa, California, the Strand Theatre. The Strand Theatre showed the first “talkies” in Santa Rosa. Dan Tocchini Sr. developed and operated an impressive circuit of theatres throughout Northern California, including the Rose Theatre, the Empire Theatre, and the Roxy Theatre in Santa Rosa; the El Rey Theatre and the Analy Theatre in Sebastopol; and the Mystic Theatre in Petaluma. In 1957, the senior Tocchini shifted control to his son, Daniel F. Tocchini, who added the Cal Theatre and the Parkway Auto Movies in Petaluma.

In 1972, Daniel F. Tocchini first established the theatre company that later became Santa Rosa Entertainment Group (SREG). Santa Rosa Entertainment Group initiated an aggressive plan to build a circuit of premier multiplex theatre facilities including the Rockridge Cinemas in Oakland and the Lakeside Cinemas in Santa Rosa.

Today
SR Entertainment Group is still a family-run company that operates, designs, builds and renovates theatres. SR Entertainment Group also “buys and books” film, manages concessions and performs other administrative functions for a growing network of motion picture theatres and independent exhibitors.

SR Entertainment Group operates many state-of-the-art megaplexes in California including: the Roxy Stadium 14, 3rd Street Cinemas 6, and Airport Stadium 12 in Santa Rosa; the Sierra Vista Cinemas 16 in Clovis; the Lodi Stadium 12 in Lodi; the Mary Pickford Stadium 14 in Cathedral City; the Plaza Cinemas 14 in Oxnard; the Roxy Stadium 11 in Camarillo and the brand new all digital, Blue Oaks 16 in Rocklin. These remarkable state of the art complexes feature large snack bars as well as the ultimate in picture & digital sound presentations and some giant auditoriums with wall-to-wall screens.

Unlike other major theatre chains, Dan Tocchini, President and CEO, along with his wife, Amy, Secretary/Treasurer oversee a small, local office staffed with dedicated professionals. Leading the Operations is Neil Pearlmutter, VP of Operations and Technology. Administration is conducted by Corporate Administrator Joe Luis and Director of Concessions Leo Tocchini, while Cara Tocchini is in charge of Human Resources and Promotions. The film booking and buying department is run by Mike Timko and his assistant Caleb Dix. Accounting responsibilities are managed by Sue Cozad, Controller along with her bookkeepers, Michelle Ivashkevich, and Nicole McMurray. Corey Tocchini and Gwen Adkins manage marketing and advertising. Also, last but not least Giancarlo Tocchini is part of the dedicated professionals, who helps to run and maintain the operations in the office. The Tocchinis are proud of their local staff. “They are some of the finest people I have ever had the pleasure of working with,” Dan says, “They feel like family."